Text/authors: Frederike Huygen
isbn: 978-90-78088-70-7 (ENG)   ..  € 39,90  .. buy book


For the (separate) Dutch language edition, see Jurriaan Schrofer (1926-1990) (Nederlands)

Nominated as Design of the Year 2015 by Design Museum London.

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Reviews
Eye 89, p 66.pdf
De Fotograaf, nr 3 - 2014, p. 42, 43_in Dutch
Review_designgeschiedenis.nl_21 januari 2014_in Dutch
Review_De Boekenwereld, 29 juni 2013, p. 83, 84_in Dutch
• Listen here to De Avonden with Jaap van Triest_in Dutch
Review_Volkskrant, 2 november 2013, p. V7_in Dutch
Review_Tubelight, 22 oktober 2013_in Dutch more

Jurriaan Schrofer (1926-1990) was one of the defining figures in the field of graphic design in the Netherlands after the War. He practiced all genres, from PR-brochures to house styles and from magazines to advertising and alphabets and is regarded as a pioneer in the field of photo books. One of his distinctive characteristics was that he positioned himself as a director. He liked to be in charge, involved himself in policymaking and strategy and manifested himself as a writer and a critic. Within the Dutch Association of Graphic Designers he dedicated himself to professionalize the field of graphic design. Schrofer’s adventurous temperament, slightly dissident attitude and intellectual stance often gave rise to debate. Contrary to many of his colleagues, he had no aversion to advertising. During the 1970s, Schrofer emerged as a spatial designer and got very involved with government art policy and environmental art. In his work he experimented with the spatiality of the flat surface and of letters and signs, in advance of the possibilities that computers would later offer. more
This monograph follows Schrofer’s career in a number of thematic chapters: PR-brochures for companies, photo books, cultural assignments, advertising, spatial work and art policy, education, letter experiments and art works. The various genres he practiced, the different roles he played and the worlds that the ever curious Schrofer explored serve as a guideline for putting his positions and activities into context.

Frederike Huygen is an art and design historian. She has been a curator for Industrial design at the Boymans van Beuningen Museum in Rotterdam and has written many publications on design, notably Wim Crouwel – Mode en module [Fashion
and Module] (together with Hugues Boekraad, 1997) and Visies op vormgeving [Views on Design: Dutch Design in Texts], vol. 1 (2007) and vol. 2 (2008). She is also the chair of the Dutch Design History Foundation. more

Jaap van Triest is a graphic designer, known for his book designs of Karel Martens, Printed Matter (1996) and Wim Crouwel – Mode en module [Fashion and Module] (1997), and for projects such as Galeislaven en rekentuig Galley Slaves and Calculating Bastards] (1997) and Lessons = Lessen, about Dutch architecture education (2003). Van Triest has his own design practice and also teaches design and typography in Breda.

Karel Martens is a graphic designer and artist. He has taught at the Academy of Fine Arts Arnhem and at the Jan van Eyck Academy in Maastricht. In 1998 he co-founded the Werkplaats Typografie in Arnhem. Since then he also teaches at the Graphic Design Department of Yale University School of Art (New Haven, US) and gives lectures and workshops all over the world. The latest book about his work is Karel Martens – Full Color (2013, ginza graphic gallery Tokyo, with Roma Publications). back

Jurriaan Schrofer (1926-1990): graphic designer, pioneer of photo books, art director, teacher, art manager, environmental artist
Image editing and design: Jaap van Triest, Karel Martens .. adaptation and digitalisation of Schrofer typefaces: Radim Peško .. 432 pages .. ca 800 ills. .. 24 x 17 cm (h x w) .. supple paperback .. seperate language edition ENG and DUTCH .. supported by: Prins Bernhard Cultuurfonds, Stichting Premsela/The New Institute, Harten Fonds, Jurriaan Schrofer Foundation